Hi, I’m Bruce. I make websites for businesses and digital agencies across Norwich, Norfolk and the UK.
I’m for the corporates, caterers, confetti makers and anybody in between. The goal is a high-quality and purpose-driven product, built to turn heads and thrive.



In a Nutshell
My services come in many parts: from designing timelines and coding countdown clocks, to mentoring clients about good web practices. These fall into three broad categories…
I’m available for any or all of these, as either a longterm partner or hired for a one-off project. Get in touch to discuss rates, availability and suitability for your business or agency.


Business Owners
I have made hundreds of websites for business owners and freelancers over fifteen years. Happy clients span across every corner of the workforce: from accountants and fitness instructors to tech startups, writers and film festivals. I’m here whether you need something built from scratch, fixed or renovated to 2026 standards.
- High-impact websites
- All-in-one service
- Plain-speaking advice


Digital Agencies
Use me as the development arm for your digital marketing agency. From one-off projects to ongoing maintenance, all work is delivered on a confidential, ‘white label’ basis with full integration into your workforce and client communication.
- Fast turnaround
- Seamless integration with your team
- Liaising with clients where needed

Who's Bruce?
Choose Bruce is the new name for Phase Three Goods: a Norwich-based web designer and developer. This brings experience in other areas such as branding, copywriting, image editing and the odd spot of email migration.
Experienced
I coded my first website in 2004. I have built, fixed and maintained many more since, keeping abreast of modern trends and changing technologies.
Dependable
Clients stick with me. I let them manage their websites independently but am available should they need support. This has led to years-long, easygoing arrangements across a number of industries.
Flexible
Design, writing, editing, coding: I offer all of these alone, or can work in your team for a specific role. With experience across multiple fields, I’m careful to consider all angles of a project.

Consider me your go-to guy for online handiwork. No sticky retainers, no surprises, just arm’s reach support as and when you need it. Whether it’s a single page redesign or a large-scale overhaul, I’m all ears.

Latest News
& Guides
Besides broadcasting my services, this website is a resource for clients and fellow freelancers.
Included are tutorials and guides on how to maintain your website: from WordPress tips to the latest Google trends. I’ll also write about local goings on wherever it relates to my work.
All the content on this website was written by me, with no aid from artificial intelligence. Read more about my approach to AI.

Choose Bruce is the new name for Phase Three Goods
Phase Three Goods is no more. From its ashes rises a much-needed makeover.

Thought-less: why I cannot write with AI
In which I set out my position on creativity, LLMs, and the use of generative AI in my profession.

Get in touch
Let's talk about your projector drop me an email, or call me on 01603 951 479.
