Trade &
Housing
Countless hours can be saved with a website that fields customer questions, takes bookings while you work and (crucially) persuades them to pick you over the competition. Stand out from the directories with a tailor-made website that centres around what makes your skills worth it.
I have worked with Bruce for the last 5 years, on an initial site launch and on various subsequent projects to update and further improve our website. Bruce has always been a total joy to work with – responsive, helpful and friendly – and he always produces the highest quality work. He offers the perfect blend of personal service, expert knowledge and sensible pricing.
Stephen Michael, Surveyor, Stephen Michael Surveying
Convert visitors
If you’re a builder, plumber, electrician, roofer, plasterer, decorator, landscaper, or any kind of local tradesperson, your website has one main job: turn “are they any good?” into “let’s get a quote”.
- Site structure that targets your specific locality and customer base
- Clean, attractive designs reflecting your specialism
- SEO audits to give you the edge over competitors
- Sole traders, self-employed and larger trade companies welcome
The DIY aspect of building a web page leads to many second rate designs. Having a sleek, professional site therefore gives you the edge. Customers are eagle-eyed – what better way to impress them than with a page that’s miles ahead of the 10 other tabs they have open?
What you do and where you work
Saying this is one thing, but showing it off is another.
How to contact you quickly
Give them multiple means of letting you know they’re interested.
What kinds of jobs you take on
Stop time wasters and win over the leads that are valuabe.
Examples of recent work
It might be all over Instagram, but who’s to say that’s how they do their research?
Independent reviews
All the better if through independent platforms like CheckerTrade and Trust a Trader.
Qualifications and accreditations
Bring those badges to the forefront and make your credibility known.
What you do and where you work
Saying this is one thing, but showing it off is another.
How to contact you quickly
Give them multiple means of letting you know they’re interested.
What kinds of jobs you take on
Stop time wasters and win over the leads that are valuabe.
Examples of recent work
It might be all over Instagram, but who’s to say that’s how they do their research?
Independent reviews
All the better if through independent platforms like CheckerTrade and Trust a Trader.
Qualifications and accreditations
Bring those badges to the forefront and make your credibility known.
SEO for contractors
Because of the competition and exposure of construction/trade websites, SEO is particular popular in this industry. The site needs to be set up so it can show up for the right services in the right areas. That usually involves:
- Service pages that are clear and specific
- Location coverage that makes sense (towns, areas, radius)
- Fast loading on all devices
- Strong calls to action on every page
- Tidy technical setup so Google can index it reliably
Besides laying the foundation with a well-developed web page, I will teach you the necessary steps for long-term growth, competition analysis and how to rank alongside your competitors on search engines.
Showing off your work
Good photos do a lot of heavy lifting for trades. They help people understand quality and give them confidence before they ever pick up the phone. Your site can include:
- Project galleries (before and after, where useful)
- Short write-ups explaining what was done
- The type of property or situation
- Materials used or key decisions
Just because you’ve posted it on Facebook does not mean the customer sees it that way. Your website is the authority of your business; make sure it goes beyond pixelated phone snaps and stock photography.
Attract serious customers
A contact page should make it easy to get the right details from customers, so you can respond quickly and accurately. That might include:
- An enquiry form that asks the right questions
- An upload option for photos
- Guidance on what info you need for a quote
- Expected response times
- Emergency vs non-emergency instructions, if relevant
This is an exercise in reducing time spent on the phone or fielding emails back and forth to clarify things with customers. Get all the information up front so that you are well prepared to deliver a professional and persuasive quote.
Reliably self-reliant
Trades websites often get neglected because nobody has time to maintain them. I build sites that are simple to update, with sensible templates for adding new projects, testimonials, and services. Importantly, you do not have to be tethered to me to make these updates. While I can be available for ad hoc edits, you are welcome to make them independently and without ongoing costs.
Get a quote
From websites and email migration to photo editing, I'm all ears for your next project. Drop me a message through the form below and I’ll get back to you ASAP. Alternatively write me an email or call me on 01603951479.
